2020 not the worst year for all businesses, survey finds

2020 not the worst year for all businesses, survey finds
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TORONTO –  In the latest survey from The Business Monitor, released by Modus Research, Canadian managers and executives were asked “How does 2020 stack up for your organization compared to each of the previous years of the 2010s decade?” Surprisingly, only 55% of executives ranked 2020 as a worse year, whereas 26% ranked it as better. In the Finance sector 45% said it was worse and 42% said it was better (the highest across any sector).

The Financial Services industry stands out in its assessment of 2020. By roughly 2 to 1, it rates 2020 better than previous years when compared against other sectors of the economy. That said, Financial Service is polarized between those saying 2020 was better (42%) and worse (45%).

This survey was carried out among a representative sample of over 700 Canadian managers and executives at the end of 2020. Unlike some other business surveys, Modus says the sample is fully random and representative of all Canadian businesses.

Established in 2012, Modus Research is a full-service research agency that provides its clients with actionable feedback from Canadian enterprises based on scientifically representative samples.


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