TORONTO — Rogers Media is adding to its podcasting business through the acquisition of Vancouver-based Pacific Content.
Pacific Content works with companies and advertisers to target audiences.
Among its prominent clients for its branded content has been McAfee, the computer security company.
McAfee’s Hackable podcast has put out about two dozen half-hour episodes over three seasons.
Rogers didn’t disclose what it’s paying for Pacific Content, a private company launched in 2015.
It says Pacific Content will complement the Frequency Podcast Network launched by Rogers last year and its 56 radio stations across Canada.
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The Canadian Press