TORONTO — The MoneySense personal finance website has been sold by Rogers Communications Inc. to Ratehub Inc., for an undisclosed amount.
Ratehub is a Toronto-based company that owns an online comparison site for financial products.
Its ratehub.ca gets most of its revenue from commissions paid by companies after readers click to learn more about a particular product.
MoneySense was once a print magazine with an online presence. Since 2016 it has continued solely as a digital publication that attracts an estimated 700,000 unique visitors a month.
Rogers Media president Rick Brace says in a statement that it was important to find a “good home” for MoneySense.
Ratehub and MoneySense have previously collaborated to present a credit card comparison tool for Canadians.
“We see this acquisition as a way to extend our partnership even further and bring Canadians more comparison tools in areas such as mortgages, investing and savings vehicles, and insurance products,” said James Laird, co-founder of Ratehub Inc. and President of CanWise Financial.
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The Canadian Press