Sony’s video-on-demand platform Crackle to halt its Canadian service

Sony’s video-on-demand platform Crackle to halt its Canadian service
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TORONTO — Sony Pictures’ free streaming video platform Crackle is packing up its Hollywood movies and leaving Canada.

The ad-supported service has posted a notice on its website saying that starting Thursday it will no longer offer its library of older movies and TV shows to Canadian viewers.

The move comes as Bell Media prepares to launch two of its own video-on-demand platforms, CTV Movies and CTV Vault, later this year. Both will house a collection of older film and TV shows owned by Sony.

While Crackle has never rivalled the success of Netflix and CraveTV in Canada, it was one of the few streaming options in the market when it launched in 2010.

The brand fostered Jerry Seinfeld’s “Comedians in Cars Getting Coffee” before it was acquired by Netflix last year, and produced films like “Joe Dirt 2: Beautiful Loser” and “Chosen,” which was among the first streaming TV series with a narrative arc that encouraged binge viewing.

Aside from its original content, Crackle is also known for a rotating selection of movies like “Men in Black,” “The Karate Kid” series, and Seth Rogen comedy “The Interview,” which played on demand with frequent advertisement breaks.

 

Follow @dfriend on Twitter.

David Friend, The Canadian Press

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